Upon strategy formation, we additionally determine the target group, the product to be merchandised and the place of commercialization. This determines the measure eventually. The aim is to reach a state which is verifiable. This way, we can react at all times.
Please also see our presentation "Strategy to Success". (Sorry only in German language)
A task within the scope of being Managing Director of the advertising agency Anker & Naber in Bünde (www.wan-online.de), at the invitation of Mach1, Arbeitsgemeinschaft der Wirtschaft für berufliche Weiterbildung im Kreis Herford e.V..
This presentation deals with the subject of strategy, explains its history and provides information on common features of successful companies.